Media Training
GETTING YOUR MEDIA MESSAGE ACROSS
Journalists can be a tricky bunch. We should know, because in an earlier life many of our team were reporters, editors or broadcasters.
We know how easy it is to persuade an interviewee to disclose more than they intended or get them to stray down an avenue they would rather avoid.
These days we are on the side of the angels providing crisis management services to brands under threat.
Our job today is to ensure that smart, silver tongued and persuasive journalists never take advantage of our clients by providing bespoke crisis media training courses.
EXCEL IN THE TOUGHEST INTERVIEW
We wise up our clients so that they will never be bullied, coerced or seduced into saying more than they intended.
Our crisis management clients stay on message because they have been trained to avoid the traps set by print, broadcast and internet journalists.
Our clients know how to use TV, radio, magazines, newspapers and internet news channels for their ends - not the media's. That’s especially important when it comes to a crisis.
DOING THE RIGHT THINGS
Get a word wrong or emphasise the wrong thing and you can make a delicate situation worse.
If you get the right spin and stay on message you can take the heat out of a crisis, rescue the situation and turn a disaster around.
Our crisis media training courses will teach you how to say the right thing using the right tone of voice. We will stop you looking hesitant and defensive. Instead you will come across as concerned, confident and in control.
We can provide media training in your premises, our offices or in a broadcasting studio.
Let us know what you want to achieve and you will be word-perfect when addressing the media.