The term crisis communications conjures up images of a PR consultant speaking discreetly to a tame journalist.

Crisis communications, of course, goes well beyond print, broadcast and internet journalists and bloggers.

It can involve multiple audiences including employees, investors, customers, MPs, suppliers and partners.

At Only we can advise you when to speak and when to stay silent, who to speak to and who to avoid.

Effective communication is what counts and we’ll advise you when pays to say little or nothing.


Our crisis communications team includes more journalists than most newspapers.

As poachers turned gamekeeper we know how to deftly deal with bloggers, reporters and editors online and offline.

Managing the media is a job best left to the experts and we usually advise our clients to leave us to deal with journalists and bloggers.

Believe it or not, a simple explanation from our team, can often sort out a reputation-threatening situation.

Simply put, we know what to say and how to say it.


At Only we can swing into action to sort out an immediate and pressing problem.

We prefer, however, to put a considered crisis communications plan in place in order to reach all your audiences with succinct and intelligent messages that use the right tone of voice.

Choosing appropriate language and using the right words is vitally important and we frame our messages from the standpoint of the audiences you need to address.

We may speak to employees using a different tone of voice than when addressing MPs or civil servants. The tone may change but we will always ensure the messages are consistent.


When facing a crisis we often advise our clients not to speak directly to journalists or bloggers.

We much prefer giving the media carefully considered statements that provide the facts and avoid speculation.

On occasions when it is necessary to enter into a dialogue, we will ensure you are properly prepared by rehearsing responses in front of a TV camera.

It’s important to leave nothing to chance and ensure your succinct messages connect with the hearts and minds of journalists, viewers and listeners.


Lying can be a fatal communications strategy that’s why we advise our clients to tell the truth.

However, we advise them not to blurt out culpable facts, indulge in flights of speculation or make emotional statements which they will later regret.

Careless words will come back to bite you. They may be remembered forever and can damage your reputation for years to come.

That’s why every message should be analysed and every communication should be carefully planned.

Communicating can be like walking a tightrope and we will ensure you don’t fall off.



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