A CRISIS CONSULTANCY FOR EVERY AUDIENCE
Think of Crisis PR and your mind immediately goes to dealing with the press and broadcast media.
But Crisis Communications reaches well beyond journalists, broadcasters and bloggers.
It involves multiple audiences, including employees, investors, customers, MPs, suppliers and partners.
At Only Crisis, we advise when to speak and when to stay silent, who to address and who to avoid.
Effective communications. That’s what counts. Until you can add something valuable to the conversation, we advise not saying anything at all.
SEEING BOTH SIDES OF CRISIS PR
Managing the media is a job best left to the experts and we advise clients to leave us to deal with journalists.
Why? Because our Crisis Consultancy employs more former journalists than most newsrooms.
You could say we’re poachers turned gamekeepers in the world of Crisis Communications.
We deftly deal with bloggers, reporters and editors - online and offline.
Our team can see a crisis from both sides and a quick call from us will often sort out a reputation-threatening situation.
A TURNKEY CRISIS MANAGEMENT SERVICE
We can swing into action to sort out an immediate and pressing problem.
But we prefer to protect your interests before things go wrong, with a considered Crisis Communications plan.
Choosing appropriate language is vital, and we frame our message from the standpoint of the audience you need to address.
We will speak to employees using a different tone of voice than when addressing MPs or civil servants. But Crisis PR is all about ensuring the message is consistent.
CHOOSING THE RIGHT WORDS
While the temptation to speak directly to the press and media can be overwhelming, we are there to provide journalists with carefully considered statements, which focus on the facts and avoid speculation.
When dialogue is necessary, we ensure you are properly prepared by rehearsing in front of a TV camera.
It’s important to leave nothing to chance and connect with the hearts and minds of journalists, viewers and listeners.
That’s when our Crisis Consultancy really comes into its own, and you’ll be glad we’re on your side.
TRANSPARENCY AND TELLING THE TRUTH
The public can see through half-truths and avoidance strategies.
So while our Crisis PR service may not show all of your cards, we will encourage transparency as far as possible.
We’ll give your brand an honest voice, without blurting out culpable facts or indulging in emotional statements you later regret.
Brand reputation is first and foremost in our minds, and we won’t allow careless words.
Our Crisis Consultancy will analyse every message and make sure that, on the tightrope of communications, you don’t take a tumble.