Simulate A Media Crisis & Test Your Plan
When you have your PR crisis plan in place, it's important to discover if it is robust and effective.
There are two ways to do that:
- A desktop simulation
- A role play simulation
A role play crisis simulation is the more effective because it gets the adrenalin pumping and those involved experience what it's like to stare a real life crisis scenario in the eye.
A crisis simulation will pinpoint the strengths and weaknesses of your PR crisis plan. It empowers you to take corrective action and ensure you are better prepared the next time.
Major corporations conduct annual crisis simulations to test their crisis plans and their people.
We recommend that crisis simulations are organised by external experts rather than your in house team. If you approach us we are going to play it rough, testing your crisis PR plan to breaking point.
If you come through with flying colours, you can be confident about the effectiveness of your crisis communications plan and the performance of your people.