Taking The Fear Out Of Lense, Pen & Microphone
Journalists can be a tricky bunch. We should know, because in an earlier life most of our team were reporters, editors and broadcasters.
We know how easy it is to persuade an interviewee to disclose more than they intended or get them to stray down an avenue they would rather avoid.
In our time we have taken more lambs to the slaughter than we would care to admit.
These days we are on the side of the angels. Our job today is to ensure that smart, silver tongued and persuasive journalists never take advantage of our clients by providing bespoke media training courses.
We wise up our clients so that they will never be bullied, coerced or seduced into saying more than they intended.
Our clients stay on message because they have been trained to avoid the traps set by print, broadcast and internet journalists.
Our clients know how to use TV, radio, magazines, newspapers and the web for their ends - not the media's.
When it comes to a crisis - that's important.
Get a word wrong or emphasise the wrong thing and you can make a delicate situation worse.
If you get the right spin and stay on message you can take the heat out of a crisis, rescue the situation and turn a disaster around.
Our media training courses will teach you how to say the right thing using the right tone of voice. We will stop you looking hesitant and defensive. Instead you will come across as concerned, confident and in control.
We can provide media training in your premises, our offices or in a broadcast studio.
Let us know what you want to achieve and your every wish will be our command.