YOU CAN’T ALWAYS SEE A CRISIS COMING
The trouble with a crisis is that you often don’t see it coming.
That's why it's essential to have a crisis communication plan in place, even if you think you or your business is immune.
Even the best managed companies run into problems. Even the best loved stars and the most respected business leaders fall foul of the media.
That’s why it’s important to be ready for anything.
YOU NEED A CRISIS MANAGEMENT PLAN
A crisis communications plan can covers everything from a major redundancy to a fire which closes a factory, interrupts production and - perish the thought - results in fatalities.
For 30 years we've helped individuals and organisations, large and small, plan for the worst. We've learned that when it comes to covering all angles in business, it's sensible to anticipate the unexpected and be prepared for anything.
We can help get you prepare for the worst and ensure you are in the best possible position, should an incident come out of the blue.
IT STARTS WITH A RISK AUDIT
We start the process by conducting a risk assessment audit, highlighting where you are vulnerable and exposed.
We then work with you to put in place a bespoke crisis blueprint which will enable you to swing into action at a moment's notice.
It will be a comprehensive document covering employees, the press and media and a social media communications plan. We may even create website pages which will only go live should an incident occur.
It’s a lot of work but it will allow you to sleep easy knowing everything has been taken care of.
CRISIS MANAGEMENT RESPONSIBILITIES
Your crisis communication plan will comprise many components including:
- Details of who does what
- Contact information and a manpower alert list
- Press, media and blogger contacts
- Holding statements
- Hidden information pages for your website
- A social media communications strategy
- A plan for customer and supplier communications
- Media monitoring services
- 24-hour press office cover
The list goes on and on but we can get you prepared, ensure you're trained and shine a light on the way ahead.